A results-orientated managing director at WECEN with over a decade of experience leading and transforming businesses in media, sales, and business development. Her expertise spans diverse sectors, including digital media (Muscat Media Group, Oman), industrial equipment manufacturing (France), and the agro-food industry (Spain), where she consistently exceeded expectations in business development, market analysis, and partnership growth. She has a proven track record of successfully negotiating strategic partnerships, managing complex contracts, and leading high-performing teams to surpass market trends and competitor benchmarks. Her strong analytical and problem-solving skills, coupled with her cross-cultural sensitivity and fluency in French, Arabic, Spanish, and English, enable her to effectively navigate complex business environments and deliver exceptional outcomes. She holds a master’s degree in international affairs and management from IAE Nice (France) and a bachelor’s degree in business administration and management from the Faculty of Business Administration, University of Huelva (Spain).

She is a committed and collaborative team player dedicated to continuous learning and innovation.